They’re marketing bullshit not worth the paper they’re printed on.
It doesn’t matter if you win an award or become certified in a product. Awards are for the press and corporate gloating. Anyone who can read a book can become certified by Microsoft, Oracle or any other organization. It’s ridiculous how easy it is.
The only time it means anything is when the person has the experience to back it up. It’s people who make the difference not, marketing bs.