We started by taking their existing design and created a solid foundation with a custom Ruby on Rails application to replace their failing PHP web site. Once the foundation was in place we began to slowly redesign key elements of the site, such as the navigation, coupons, search functions and administration.

Not to mention their are some great deals on the site, most of which are exclusive to PinPoint Perks.

Growing Up and Reaching Out

After two years in business, it was time for PinPoint Perks to take the next step. Just this past month we spent some time on the organization of the site, added some key pieces for Search Engine Optimization, and took the covers off the site, opening it to the general public. The reception has been great.

In addition to speed improvements, new features include:

• A much larger video archive, including some games in HD (requires IOS 4.0).
• Schedule of Upcoming Games
• iPhone 4 Retina Graphics

For those of you wanting to watch games live, you’ll have to wait a bit more. While we have the capability to show them to you, most of the game locations cannot give us the multiple, large video streams we need.

Image Gallery

Here are a few screen shots of the iPhone App. Click on each one to view full size.

In 2006 Google did a comparison test to show 30 results per page instead of 10. Traffic and revenue dropped by 20% despite being a change people had requested. Why was this the case? It took an additional 0.5 seconds to render the page. Speed matters.

Google knows a lot about customer browsing behavior. They know how fast a site loads versus how long a person stays on the site. They even take it into account when ranking your website for keywords. The longer a person stays on your site the better. The longer it takes to show them the content, the faster they jump ship. Late last year

Google released the Chrome web browser for Windows as an attempt to speed things up on the visitor’s end. It worked very well and lit quite a fire under web browser developers. Safari 3, Firefox 3 and IE 8 have all seen improvements in speed because of it.

The new Safari 4 beta for Mac however, has set a new bar. It’s faster than any other browser we’ve ever used. It loads MSN.com some 8 times faster than IE 7.

What You Can Do to Speed Up Your Web Site

Since most people aren’t using Safari 4 and are using IE 6 or 7, here are some ways to speed up your site.

• Make your images smaller through optimizing file size.
• Only load what you need on a page. File sizes add up quick to slow you down.
• Make sure your HTTP headers are setup to allow client side caching of images and scripts. This helps on future page loads.Cache your database driven pages as rendered HTML files. We use the wp-cache or wp-supercache plugin on every WordPress site we build and custom caching solutions in frameworks like Ruby on Rails.
• Host your site close to your customers on good equipment. 25 milliseconds of latency going across the country adds up quick. Our homepage loads 19 files (the page, images, javascript, etc). That’s nearly half a second just by being close to home!

Even with the best keywords, landing page design, content and offer your conversions will suffer due to slow load times. We can help. Just give us a call.

Sometimes it is enough to make my head spin, but overall I am glad that I have this flexibility. I am not particularly sure which one I prefer the most, though getting the opportunity to work with Rails is pretty fun. Now, if I can only find some more CFML or PHP to make my week complete…