Archive for October, 2011
Our Work: Building a Better Customer RelationshipGreg Benedict - October 28, 2011
For the last 18 months we’ve been working with PinPoint Perks – an Indianapolis coupon, deal and savings site – to rebuild, redesign and enhance the way local businesses connect with their customers.
We started by taking their existing design and created a solid foundation with a custom Ruby on Rails application to replace their failing PHP web site. Once the foundation was in place we began to slowly redesign key elements of the site, such as the navigation, coupons, search functions and administration.
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